The WWE logo is a warrior in the ring. It's a modified version of the logo the company used when it was still the World Wrestling Federation. The updated version sanded off the "F" and turned it into a pair of W's.
The earliest WWE logo reflected the company's original name, Capitol Wrestling Corporation. The design was highly stylized and invited various symbolic interpretations.
The WWE logo is the first logo to not feature scratch lettering since 1997. Stephanie McMahon told WWE.com that the new logo is a way to link the past and future for the company.